Our Story

A decade-long love letter to the bean.

We started with a single roaster and a stubborn belief: India deserves coffee that honours the farmer, the roaster, and the drinker — equally.

Mission

Bring specialty coffee to the Indian street corner.

We want world-class coffee to feel as everyday as masala chai. That means traceable sourcing, fair pricing for farmers, and baristas trained to extract the soul of every roast.

Vision

Be the most trusted coffee collective in South Asia by 2030.

A network of independent operators, united by craft. Each outlet a third place. Each cup a quiet act of attention.

Roasted coffee beans
Sourcing

From volcanic soils, with care.

Our beans come from high-altitude shade-grown estates in Coorg, Chikmagalur, and Wayanad. We pay above market for cup-quality, and visit every harvest.

  • 100% traceable to the estate and lot
  • Direct trade partnerships, 6+ years average
  • Shade-grown, ethically harvested
Journey

A decade of slow growth.

    2014

    First Roast

    A 12kg drum roaster, a Bengaluru garage, and an obsession with origin.

    2017

    Direct Trade

    Partnerships with five micro-lot estates in Karnataka and Kerala.

    2020

    First Café

    Our flagship opens in Indiranagar with floor-to-ceiling glass and a single bean menu.

    2022

    Franchise Begins

    First partner outlets launch in Pune and Hyderabad.

    2025

    12 States

    An ever-growing collective of artisan operators across India.

Craft

Timed to the second, measured to the gram.

Our baristas spend three weeks in immersive training before they pull their first paying shot. Extraction, temperature, milk texturing — the small things, religiously.

Barista pour over
Coffee plant sketch
"Every cup is a culmination of thousands of miles and hundreds of hands."
— The Ethos Manifesto